Is it Worth Including Infographics into Your Link Building Strategy?

Infographics is one of the many ways online marketers use today to build organic links. As a form of content, it is as effective as any text material published on the web. But there is just one primary drawback that often makes online marketers think twice about using it. That drawback is essentially the cost it takes to create and design a decent infographic. So, here comes the big question now: are infographics worth including on your link building strategy?

The Power of Infographics

The Power of InfographicsTo answer, yes, it is worth to use this form of content as part of your overall online marketing campaign. True, infographics may cost quite a lot. But given enough time, your infographics will have significant influence on your rankings as long as it is done the right way. After all, it is recognized as one the key ingredients of an effective and successful content marketing strategy. The information below demonstrates how.

A Good Alternative for Guest Blogging

Guest blogging is also deemed as a good link building tactic. However, this option is also one of the main problems that Google has to deal with to avoid link spamming in the past years. So, unless you would keep your links to a limit for every post and are willing to wait for slow results, your best alternative is using infographics.

Proven to Generate More Backlinks than Most Tactics

You can ask Neil Patel himself. As a form of visual content, infographics will not just deliver more backlinks to your site. It is an effective means to improve your search engine rankings and increase readership numbers as well.

rankingsIf it is about Creativity, This Content got That!

If you want to increase the links you generate and improve your rankings, you need to keep one thing in mind – and that’s to create fresh, original, useful and creative content. Infographics is not only compelling because of the fact that it visually engages the mind, but it also tells stories which readers can grasp at just a glance. Experts say that infographics are even better in telling stories than the usual text-based content. Also, it is among the best ways you can get people’s attention and have influential people and companies use them. You only need to ensure to create a quality one.

Visually Informative

Most content found on the web today are text-based. But online marketers understand that not all industries are penetrable with such content. Good for those in the industries that can provide and engage their market through informative text. So, how about those complex industries, like High Frequency Trading? How can they engage potential clients through content while also meeting the industry’s high standard? One highlight you should know about infographics is it can penetrate industries that traditional content cannot.

Such visual content works well in presenting statistics as well. This is beneficial because as what experts said, it is hard for the human brain to process such type of information. One proven way to deal with this is by using visual aids, which is what infographics are. In addition to its power to engage, visual information tend to get shared more than text and offers great potential to go viral. Both of which bring positive results to your link building efforts.

Timeless Assets

This is the best part of using infographics to build links. It does not only bring a one-time result. You will still keep getting shares even months after publishing it, especially if it reaches your target audience at the right time. By then, you will have assets that will bring you continuous shares for a long term.

All these only prove that visual information is no longer just a standard means of helping people better understand data. They now also serve as an important tool in link building and the online marketing industry. One that businesses should not think twice of including in their marketing campaigns to maximize their online efforts. So take advantage of that embed feature available on websites and copy-paste your infographic’s embed code to start! Let others share your visual content while you get the credit you deserve.

The Artist and the Internet: Internet Marketing Platforms for Musicians and Their Music in Youtube, Facebook, Twitter

social networkThe music industry has changed dramatically in the past couple years. It has been a long journey for every kind of musician or artist that seeks solace in a profession in music. And for the artist, some of these changes have affected their promotion of their music. Before, artists needed to seek refuge from the shelters of the record labels. They gain access to the industry and showbiz. The label dictates them what to be and what to do. That way, they’ll be marketable. And what happens? They become part of a system that gains profit from the sales of records, merchandise and shows.

But in the turn of the century, things have moved on from the clutches of the record labels to the hands of the artists. How is this so? The internet has provided the perfect platform for musicians to promote their music and get an audience in a grand scale. Several factors on the internet have constituted this kind of movement for artists.

The first one would have to be the rise of file sharing. Ever since Napster back in the early 2000’s users were able to access data such as mp3 files to another computer and share them all for free. Of course, this was also the time when the ethical grounds of free downloading were put on the table. Eventually with the birth of social media, artists have gained an opportunity to spearhead their works directly to their desired market. Facebook, Twitter and Youtube would be the big names that have created overnight stars for the world. But as this trend grew more and more to this present day, how can artists claim a spot on this big stage where every other artist is a competition?

A brief understanding of internet marketing and the platforms would be the best help. The best possible platform to immediately get the music out there would be Youtube. There have been millions of artists out there that have embedded their four to five minute videos on this site. But to strategically gain views, the artist should create music that is relevant to the times. One tip for this would be to have covers of popular songs. The next platform would be Facebook. With its millions of registered users the social media site is the biggest one to date. Starting with this, the artist can build a ‘like’ page for his or her profile. This should be strategically done as well. Making a catchy and exceptional name can efficiently boost the page’s chances of getting search engine results. Adding all other details – such as history, contacts, booking, talent manager, and more descriptions – can also help. Adding links, such as the Youtube videos, would be an addition for the traffic in Facebook.

The last one would be Twitter. So many users tweet some of the most mundane things about their days, which is why artists should utilize the social media to spread the word of their music. Tweets are short and sweet, which is why they are best used to disperse. The last step is to build around these and weave them together. Local shows can be promoted on the Facebook page, disseminated on twitter, and then, eventually be put on Youtube to be viewed by the world.

There are record labels that use search engine optimization services to boost their ranks, so artists must understand the wide platform of internet marketing to survive today. The internet is like an ocean where the artist can sail through the tides and find new lands for them to claim. Almost everything is in their hands, to control and to get in the scene. But now it is not enough that the artist arduously practices his or her craft with the hopes of getting noticed. As the times change the thinking of the musicians must also learn to adapt to these changes in this hyper-connected world.